【摘要】 商务英语考试是考察真实工作环境中英语交流能力，将其作为入学考试或招聘录用的英语语言水平要求。下面是2019年BEC商务英语高级必备口语资料(12) -中华考试网的一些常见问题，仔细阅读相关规定，提前做好准备，俗话说不打没有准备的仗，做足准备。下面让我们看看2019年BEC商务英语高级必备口语资料(12) -中华考试网的具体内容：
2019年BEC商务英语高级必备口语资料(12)
Advertising
1. Media
○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc
○2 Advantages and disadvantages of the major types
TV: high attention, combination of sight, sound and motion; high cost and less audience selectivity.
Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality.
Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine.
Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.
Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with TV.
○3 Consider your target audience and your budget to make a wise decision.
2. Agency
○1 Select a suitable agency
A. Consider the reputation and past performances of the agency. Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.
B. Same compensation philosophies. Different compensation systems may result in disagreement.
C. Stability in agency’s policies. Mergers and acquisitions may lead to policy changes. This will have negative effect on the performance of the agency.
○2 Ensure that agencies maintain a high level of effectiveness.
A. Regular reviews: financial and qualitative assessments.
B. Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliers.
C. Give detailed instructions or certain trainings to the agencies about how to represent a company.
D. Make full disclosure of any potential and existing conflict of interest. One agency cannot run two accounts which are indirect competition with each other. In some cases, even indirect competition will not be tolerated.
3. Trade fair and exhibition
○1 Types of exhibition. What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?
○2 Scale of exhibition. How many participants are listed? Whether it is local or national or international?
○3 Publicity of exhibition. How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?
○4 Cost of admission. Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field. Some are admission free, because their target market is the entire population.
○5 Other points: Location, transportation, accommodation and time.
Ex: The importance of selecting appropriate members of staff to attend exhibitions.
○1 The exhibition is a stage for a company to exhibit its product, capacity and credibility.
○2 The members need to know every aspect of the product and the company, and what the company wants in the exhibition.
○3 They should have eloquence to promote the product and the flexibility to adapt to the changes.
○4 Because they represent the image of the company, they should also have a good physical appearance.
以上就是考必过为大家整理的2019年BEC商务英语高级必备口语资料(12) -中华考试网的具体内容。鉴于商务英语考试处于非常火热的状态，考生要合理安排考试时间，早规划早准备，以免错过合适机会。最后，考必过预祝大家在未来的商务英语考试中能够取得优异的成绩！