【摘要】 商务英语考试是考察真实工作环境中英语交流能力，将其作为入学考试或招聘录用的英语语言水平要求。下面是2019年BEC商务英语高级必备口语资料(13) -中华考试网的一些常见问题，仔细阅读相关规定，提前做好准备，俗话说不打没有准备的仗，做足准备。下面让我们看看2019年BEC商务英语高级必备口语资料(13) -中华考试网的具体内容：
2019年BEC商务英语高级必备口语资料(13)
Market Research
The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already available. It may involve interviewing people in the street or giving away sample product.
○1 Market research can be done for both a product and a company. As for a product, it is the first step when promoting a new product. It can find out whether the market accept the product or not. As for the company, market research can find out the customers’ opinion about the after-sales services and corporate image.
○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone interview.
○3 There are four procedures while doing market research. First, represent suitable questions. Second, record the customers’ feedbacks. Third, gather these statistics. Forth, analyse them and draw a conclusion.
VI. Sales
Ex: How to sell a product effectively in international markets.
○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide attention.
○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.
○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.
○4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best.
以上就是考必过为大家整理的2019年BEC商务英语高级必备口语资料(13) -中华考试网的具体内容。鉴于商务英语考试处于非常火热的状态，考生要合理安排考试时间，早规划早准备，以免错过合适机会。最后，考必过预祝大家在未来的商务英语考试中能够取得优异的成绩！