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小作文：柱图
英国人不同年份用电脑的比例
大作文：媒体类
Some people say that advertising has positive economic effects. Others think it has negative social effects because it will make people feel dissatisfied with who they are and what they have.Discuss both views and give your own opinion.
思路解析：
文章类型：discuss
重点单词：advertising / positive economic effects / negative social effects / dissatisfied with who they are and what they have
写法：积极比较好写，body段两段，一段给出积极的两个影响，另一段可以说消极的影响并且给出反驳
●积极1：广告能促进消费(improve consumption)
------通过广告，人们可以了解商品的信息，例如功能，质量，价格等(get informed of information of products, such as function, quality and price)，刺激人们的购买欲(stimulate the desire of purchasing goods),大大增加商品的销量(boost the sales of products)，加速经济的发展(speed up the development of economy)
● 积极2：广告能促进就业(promote employment)
-----如果没有广告，很多从事广告的人，例如策划，设计，文案等会失业(workers who engage in advertising like planners, designers or copywriters will lose jobs), 减少政府的税收(decrease the tax revenue of the government)
● 消极1：广告导致人们产生焦虑和担心(result in anxiety and worries)
------例如：当看到广告中长的好看并且身材苗条的模特(when seeing beautiful and slim models in the advertisement)，消费者会对自己的外表和身材产生不满(be dissatisfied with their own appearance and figure).当看到一些豪宅豪车以及奢侈品的广告的时候(when seeing luxury apartments, cars and goods)， 人们会觉得自己过的生活不好(feel that they do not lead a comfortable life).
● 反驳：应该培养人们正确的价值观(cultivate people correct moral values),避免广告对人们生活的消极影响( avoid negative impacts brought about by advertising),减少不满和焦虑(reduce dissatisfaction and anxiety )
参考范文
Advertising has many positive economic effects, but it also has some negative effects on the society, because it will make people feel dissatisfied about who they are and what they have.
In modern society, advertising boards or screens can be seen around every corner of megacities. Obviously, advertising plays an indispensable role in stimulating the sales of products. While every coin has two sides, excessive exposure to advertisements produces negative effects on the society and individuals as a whole.
It must be admitted that due to the promotion of products, manufactures are able to achieve abundant profits. In such an information-driven global market, it is advertising that enables consumers from different countries to be informed of the functions and features of consumption goods made in both locals and abroad. Without advertising campaigns, firms can hardly enlarge the circle of their customers and survive in fiercer competitions. What ’ s more, as tax payers, they tend to make more contributions to the growth of government revenue for their higher gains.
On the other hand, some people cannot help wondering the drawbacks of advertising industry since it may lead to unhealthy lifestyle. It is a common practice for advertisers to design a romantic and exciting life or exaggerate the benefits of certain products. For example, models wearing the latest dress and the most attractive high-heels with a limited handbag seem the shinning diamond in the sun. As a consequence, customers especially the younger generation become unsatisfied with what they already have and are likely to waste time and money on trying fancy goods.
However, as far as I am concerned, consumers ’ real demands determine their purchase decision. That is to say, advocates of advertisement ’ s negative impacts neglect the fact that in some situations, buyers hold higher expectation of a product or their purchases are based on impulses rather than reason. Therefore, the efforts of manufactures to promote their goods are not to blame. Besides, related laws should be launched to ensure that there is no deception in any advertisement and promote highly healthy competition among producers.
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